Have Me Feed Me Hug Me Love Me Need Me
The large, bold artworks of Barbara Kruger assimilate words and images from the deluge of contemporary mass media. Employing media effects and strategies, Kruger creates her own sexual, social, and political messages, challenging the stereotypical ways mass media influences society’s notions about gender roles, social relationships, and political issues.
Untitled (Your body is a battleground), 1989, exemplifies Kruger’s interest in addressing and interpreting heated political issues of the moment. Using a silkscreened frontal photograph of a model’s face, the artist gives the image additional meaning by dividing the large canvas it occupies into sections; from left to right, the bisected image reverses from positive to negative, and from top to bottom, the face is divided by the emblazoned slogan “Your body is a battleground.” Kruger critiques the objectified standard of symmetry that is applied to feminine beauty and perpetuated by media and advertising. The composition originally included more text and was designed as a poster for the massive pro-choice rally that took place on April 9, 1989, in Washington, D.C.
Untitled (If you’re so successful, why do you feel like a fake?), 1987, is a direct interrogation of the motivations of contemporary society—career building, money, and the appearance of success and good living. Kruger’s assertive display demands an answer from viewers. Unlike in advertising, which may ask a question to compel a purchase, Kruger’s work uses the same techniques to compel ethical change and reflection.