© Estate of Roy Lichtenstein
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By appropriating and altering images culled from advertising and comic strips, then placing them in an art context, Roy Lichtenstein exposed how vacant the original source material really was. As consumers we have been trained in a commercial visual shorthand--a language rarely used in fine art prior to the 1960’s. In a 1966 interview, Roy Lichtenstein said.
ROY LICHTENSTEIN ARCHIVAL
Almost all of the landscape, all of our environment, seems to made up partially of the desire to sell products. This is the landscape that I’m interested in portraying,
And I’m also not only portraying it but I’m working in the style of it…
This blonde-haired, blue-eyed woman is a stand-in for all women and the idealization of their beauty. By cropping the image so close to her face, isolating a fraction of the comic strip narrative, Lichtenstein portrays this woman as an empty vessel—she could be Eve or she could be the girl next door.
Though Roy Lichtenstein’s style of comic-derived pop art is now well known, it was radical in the early 1960s. Appropriating the visual language of American mass culture, such as Mickey Mouse, Coca-Cola, and the “funny pages,” Lichtenstein found his artistic voice by making paintings that at first did not appear to be art. This was his cover —part camouflage and part red herring — that allowed him to insert his own practice into the art historical milieu; he was in dialogue with the greats, reprising themes from antiquity. I...I’m Sorry! is a portrait of Eve as a modern-day woman. Lichtenstein renders her apology unclear, revealing layers of interpretation: Is she apologizing for eating the forbidden fruit from the tree? Is she breaking our hearts? Is she sincere with her stammering words? Her simplified features belie the nuanced complexities of her declaration.
Roy Lichtenstein was one of the founders and innovators of pop art, which brought the techniques and content of mechanically reproduced imagery into the world of fine art. His hallmark style, hand painting commercially printed benday dots, set forth original meditations on the genres and history of art as well as wry commentaries on modern living. Lichtenstein’s paintings are often seen as ironic or satirical accounts of art history, demonstrating how the images of art become common property and are codified by advertising, printing, and other media for public consumption.
In the early stages of his career, Lichtenstein incorporated comics into his works to deflate the egos and pretensions of high modernism. Live Ammo (Blang!), 1962, is an altered comic image showing a large gun firing a shot, smoke billowing into the corners of the frame. Lichtenstein uses this image as a piece of found abstraction, and the water and smoke of the gun shot are meant to resemble the all-over compositions made famous by Jackson Pollock in the late 1940s. Lichtenstein parodies the existential melodrama of abstract expressionism and critiques the rhetoric that attributed a metaphysical or transcendent import to the movement’s paintings. Lichenstein’s version of abstract expressionism is removed of pomp, turning august concepts and theories into equally clever comedy.
A year later, Lichtenstein completed Femme d’Alger, 1963, reprising a Pablo Picasso work from 1955. Picasso’s image itself was a reprisal of an 1834 painting by Eugène Delacroix. In many ways, Picasso was a key influence on Lichtenstein, known for using the images of newspapers, wallpaper, and other widely produced material to parody and visually reconceptualize painters such as Henri Matisse, Georges Seurat, and countless others. Unlike Live Ammo (Blang!), where a comic is found to resemble a style of abstraction, Femme d’Alger is a painting that is converted into a comic. In this work, Lichtenstein offers a complex vision of modern art’s tendency to borrow, steal, and alter the works of the past. Lichtenstein took Picasso’s process a step further, converting the work into the systems of commercial culture and in a sense beating Picasso at his own game.