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the broad

I...I'm Sorry!

Roy Lichtenstein
1965-66
oil and Magna on canvas
60 x 48 in. (152.4 x 121.92 cm)
Douglas M. Parker Studio, Los Angeles

[AUDIO: Maybelline television ad 1965: 2:23-2:34

“Make sure your eyes are eloquent, beautiful. Make sure with Maybelline, the eye make-up that brings out hidden loveliness.”]

 

NARRATOR

By appropriating and altering images culled from advertising and comic strips, then placing them in an art context, Roy Lichtenstein exposed how vacant the original source material really was. As consumers we have been trained in a commercial visual shorthand--a language rarely used in fine art prior to the 1960’s. In a 1966 interview, Roy Lichtenstein said.

 

ROY LICHTENSTEIN ARCHIVAL

Almost all of the landscape, all of our environment, seems to made up partially of the desire to sell products. This is the landscape that I’m interested in portraying,

And I’m also not only portraying it but I’m working in the style of it…

 

NARRATOR

This blonde-haired, blue-eyed woman is a stand-in for all women and the idealization of their beauty. By cropping the image so close to her face, isolating a fraction of the comic strip narrative, Lichtenstein portrays this woman as an empty vessel—she could be Eve or she could be the girl next door.

 

AUDIO: “I’m sorry, so sorry” by Brenda Lee, 1960